You’re in good hands. When it comes to our products, you can expect all the beauty benefits, without any compromises. We carefully combine the best of nature and science to create safe products that are good for your skin and your health.
Formulas You Can Rely On.
Your skin is a marvelous organ, but because of its porous nature it absorbs almost everything you put on it—that’s why every ingredient in your skincare products matter.
Which is why all of our products are only formulated with natural, nourishing ingredients and free from synthetic chemicals, fragrance, fillers, & unsavory ingredients. We make sure every product goes above and beyond our 10 standards of great skincare products.
Our 10 Clean Beauty Promises
Powerful Active Ingredients.
We originally formulate all products with highly concentrated all active ingredients to ensure product effectiveness. Each ingredient is carefully chosen to serve a purpose and work in concert to nourish and restore skin. What you won’t find are formulas watered down with filler ingredients such as parabens or fragrances that can irritate.
Whole, Plant-Based Ingredients
Our ingredient list is compromised of raw, natural ingredients that are beneficial for your skin. Ingredients you will know and can pronounce. We source the finest raw materials from food grade cold pressed oils to calcium bentonite clay that are full with antioxidants, essential minerals, and fatty acids to soothe and protect.
Biocompatible With Your Skin
When skincare products contain natural ingredients, they are far more compatible than ones with chemicals. This means our bodies are more able to recognize the molecular structure of these natural ingredients and utilize their benefits. Each of our formulations are biocompatible and optimized to work with your skin to achieve results.
No Fragrances & Dyes.
Fragrances and dyes often function as an umbrella term for hundreds of components that make up a particular fragrance. These ingredients are often highly unregulated and full of harmful chemicals. None of these ingredients are required to be listed by law. Companies are legally allowed to keep these “fragrance” ingredients secret as they are deemed as confidential business assets.
Phthalates are used as softeners in cosmetics and used to maintain the scent and color of products. Most commonly they are hidden in the ingredient label under fragrance. They have been linked to reproductive disorders, endocrine disruption, allergies, and breast cancer and are banned in the European Union.
No Harmful Preservatives.
Parabens extend the life of products, so they can remain for months to even years. They do this by stopping the formation and growth of fungus, bacteria, and other potentially damaging microbes. Since the human body contains trillions of microbes and bacteria, it’s not surprising that parabens are linked to disrupting hormone function.
Inexpensive and universally accessible, silicones offer an instant smoothing effect that makes it popular in skincare products. It creates this effect by filling in crevices to make skin look and feel smoother, which makes you think the product is effective. However it does the opposite, the silicones are known to suffocate your skin. Preventing its natural process of shedding dead skin and hydrating itself. All the while sealing in oils, dead skin, and bacteria. Leading to more breakouts, bumps, triggered rosacea, and skin sensitivity. Which ultimately makes the smoothing effect counter-intuitive.
No Lathering Agents.
Sulfates are one of the most commonly used items in the beauty industry, from shampoos, body washes to face cleansers. Sulfates are a detergent that creates that bubbly lather and squeaky clean feel that people know and love. So what’s the catch? Sulfates cause skin and eye irritations which get worsen the longer the product remains in the area. The common misconception? A bubbly lather doesn’t indicate the effectiveness of a product. Need proof? Think of makeup removers, toners, and wipes.
No Drying Alcohols
Simple alcohols are popular in beauty products for their ability to dissolve ingredients that aren’t water-soluble and enabling them to sink deeper into the skin. They also have a sought after cooling, tightening, and refreshing sensation. The catch is you sacrifice your skin’s natural oils, which damages the skin’s protective barrier. In the long run, it can enlarge your pores, increase oil production and skin sensitivity.
No Essential Oils
Many essential oils are comedogenic which means that they clog pores and can lead to breakouts. They can also include volatile components, such as bergamot, which can cause a photo-allergic response such as hyperpigmentation when exposed to the sun. Another reason to avoid is it’s commonly estimated 95% of essential oils are diluted with cheaper, oxidized oils or alcohol to increase profit.